Shermer and Mackey discuss: timing is everything: how the 70s shaped a natural foods empire • mentors, education, and the entrepreneurial spirit • scaling up: from a single store to a market revolution • challenging business norms: unions, salaries, and ownership models • food quality: private vs. government regulation • spiritual evolution: Christianity and Eastern wisdom to psychedelics • political transformation: co-op dweller to libertarian capitalist • the IPO experience: taking whole foods public • ultra-marathon hiking: pushing physical and…
