The Skeptics Society & Skeptic magazine

Guest writer Steve Cuno shares an insider’s view on the ethics of advertising in a world full of false claims.

Guest writer Steve Cuno shares an insider’s view on the ethics of advertising in a world full of false claims.

Donald Prothero discusses strengths and criticisms of a new study of diplodocine sauropod dinosaurs, and considers the puzzling picture it paints of the lives and relationships of these gigantic animals.

We are surrounded by information: on TV, the Internet, in magazines, books, and emails from friends, family, commercial advertisers, politicians and other advocates making extraordinary claims. In this week’s eSkeptic, Donna L. Halper discusses some examples of how society has been duped, and shares some media literacy rules (skepticism and critical thinking) that will help you evaluate and assess claims for accuracy. This article appeared in Skeptic magazine issue 17.4 (2012).