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In this thought-provoking piece, three behavioral scientists argue that the field has strayed from fundamental scientific principles in its pursuit of Diversity, Equity, and Inclusion (DEI) goals. They contend that an overreliance on “lived experience,” poor measurement practices, and confusion between correlation and causation have led to flawed research and misguided policies. The authors offer a critical examination of popular DEI concepts and suggest ways to get behavioral science back on track with rigorous, objective methods.